Search Engine Optimization
Customers are increasingly turning to the internet as their first method of research during their buying cycle, which is why the importance of being found on the web cannot be stressed enough. It’s safe to say that if they can’t find you online, then they’ll find your competition.
Website search engine optimisation (SEO) is the most critical aspect of a successful web campaign. Remember to not mistake it for search engine marketing (SEM) which focuses on pay-per-click (PPC) advertising for traffic building.
The process of SEO is to improve the visibility and accessibility of a website on the search engine result pages (SERPs). It focuses mainly on return on investment, or organic SEO, while trying to achieve top ranking without using paid mean of achieving top position in search engines.